Nike vs. Reebok - 1378 Words

Nike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others) was a smart move that had contributed to the current and growing success of Nike. • Nikes managements bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its†¦show more content†¦The good decision making would need to start with • Acquiring all relevant information and then thoroughly analyzing the information. • Prepare a well-planned course of actions and backup contingencies in case of unexpected. • Vigorously monitoring the situation and response in timely fashion. • Learning from past mistakes of ourself and others. 6. Do you think the athletic goods industry has limited potential? Or is it still a growth industry? Your opinions, and rationale, please. Athletic goods industry still has unlimited potential and it is a growing industry at the moment. The sportswear is not limited to track and field anymore. It has become a daily-life goods that can be seen everywhere. Product diversification into fashion business opens up a new growth potential for athletic goods. Also sport has been emphasized a lot lately as recreational activities to promote healthy life. Product segmentation could also create new market segments within the existing ones. For example, running shoes designed especially for rough surfaces or mountain terrains, or with reinforced ankle protection, or with some added features such as anti-bacterial insole. The growth potential is clearly evidence by the directions of Nikes recent moves. Nikes product diversification creates a larger market. Nike also acquires i. Cole Haan (Dressing, formal shoes markers) ii. Bauer Hockey (Ice Hockey and Extreme sport type of goods)Show MoreRelatedNike vs. Reebok1362 Words   |  6 PagesNike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others) wasRead MoreNike: Globalizing the Sportswear Industry1250 Words   |  5 PagesNike case Grachya Ovsepyan Alexander Kopenkin 2011 Nike – Globalizing the Sportswear Industry 1. Evaluate Nike’s business strategy. Does Nike have a sustainable competitive advantage? According to the text, there are four cornerstones in Nike’s strategy: 1) Deepening its relationship with customers. There are some obvious ways of having a â€Å"deep relationship† with customers such as taking into consideration results of various enquiries or following current trends like many companiesRead MoreNike and What It Does to Third World Countrys1726 Words   |  7 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labour, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paperRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovativeRead MoreN ike-High End Shoe Market Survey in Bangladesh.Doc2217 Words   |  9 Pagesbuy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product. 1.2 Origin of Report Read MoreNike-High End Shoe Market Survey in Bangladesh.Doc2203 Words   |  9 Pagesit, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product. 1.2 Origin of Report Read MoreFootwear Industry Research4095 Words   |  17 PagesFootwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G) Read MoreThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition1752 Words   |  8 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition Steven Van Dusen The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyzeRead MoreWhat Is Adidas’s Corporate Strategy?1695 Words   |  7 Pagesmarketing strategic tool of matching their product line with famous athletes and sporting events according to their product line. Adidas’s goal has been to focus on surpassing Nike the leader in the global sporting goods industry. There has since been an obvious change in strategic approach from prior to acquiring Reebok International and divesting Salomon winter sports line in 2005 and 2006. They were unable to integrate the winter apparel line of Salomon with the adidas footwear thus having createdR ead MoreSweatshops : A Factory Or Workshop1264 Words   |  6 Pagesmoney. If a designer can get a garment made for $0.50 each then sell that garment for $200 to consumers. The pay given to workers is unfair and unjust, Houghteling wrote in the Harvard International review, â€Å"In Indonesia, for example, where Nike and Reebok laud their recent wage increases in response to the economic downturn, sweatshop laborers now make US $0.20 an hour, while the CEPs calculated national living wage is seven cents higher.† At the end of the day greed has blinded the fashion industry