Nike vs. Reebok - 1378 Words

Nike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others) was a smart move that had contributed to the current and growing success of Nike. • Nikes managements bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its†¦show more content†¦The good decision making would need to start with • Acquiring all relevant information and then thoroughly analyzing the information. • Prepare a well-planned course of actions and backup contingencies in case of unexpected. • Vigorously monitoring the situation and response in timely fashion. • Learning from past mistakes of ourself and others. 6. Do you think the athletic goods industry has limited potential? Or is it still a growth industry? Your opinions, and rationale, please. Athletic goods industry still has unlimited potential and it is a growing industry at the moment. The sportswear is not limited to track and field anymore. It has become a daily-life goods that can be seen everywhere. Product diversification into fashion business opens up a new growth potential for athletic goods. Also sport has been emphasized a lot lately as recreational activities to promote healthy life. Product segmentation could also create new market segments within the existing ones. For example, running shoes designed especially for rough surfaces or mountain terrains, or with reinforced ankle protection, or with some added features such as anti-bacterial insole. The growth potential is clearly evidence by the directions of Nikes recent moves. Nikes product diversification creates a larger market. Nike also acquires i. Cole Haan (Dressing, formal shoes markers) ii. Bauer Hockey (Ice Hockey and Extreme sport type of goods)Show MoreRelatedNike vs. Reebok1362 Words   |  6 PagesNike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others) wasRead MoreNike: Globalizing the Sportswear Industry1250 Words   |  5 PagesNike case Grachya Ovsepyan Alexander Kopenkin 2011 Nike – Globalizing the Sportswear Industry 1. Evaluate Nike’s business strategy. Does Nike have a sustainable competitive advantage? According to the text, there are four cornerstones in Nike’s strategy: 1) Deepening its relationship with customers. There are some obvious ways of having a â€Å"deep relationship† with customers such as taking into consideration results of various enquiries or following current trends like many companiesRead MoreNike and What It Does to Third World Countrys1726 Words   |  7 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labour, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paperRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovativeRead MoreN ike-High End Shoe Market Survey in Bangladesh.Doc2217 Words   |  9 Pagesbuy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product. 1.2 Origin of Report Read MoreNike-High End Shoe Market Survey in Bangladesh.Doc2203 Words   |  9 Pagesit, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product. 1.2 Origin of Report Read MoreFootwear Industry Research4095 Words   |  17 PagesFootwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G) Read MoreThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition1752 Words   |  8 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition Steven Van Dusen The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyzeRead MoreWhat Is Adidas’s Corporate Strategy?1695 Words   |  7 Pagesmarketing strategic tool of matching their product line with famous athletes and sporting events according to their product line. Adidas’s goal has been to focus on surpassing Nike the leader in the global sporting goods industry. There has since been an obvious change in strategic approach from prior to acquiring Reebok International and divesting Salomon winter sports line in 2005 and 2006. They were unable to integrate the winter apparel line of Salomon with the adidas footwear thus having createdR ead MoreSweatshops : A Factory Or Workshop1264 Words   |  6 Pagesmoney. If a designer can get a garment made for $0.50 each then sell that garment for $200 to consumers. The pay given to workers is unfair and unjust, Houghteling wrote in the Harvard International review, â€Å"In Indonesia, for example, where Nike and Reebok laud their recent wage increases in response to the economic downturn, sweatshop laborers now make US $0.20 an hour, while the CEPs calculated national living wage is seven cents higher.† At the end of the day greed has blinded the fashion industry

The Assimilation Policy and Its Impact on the Indigenous...

Since the time of federation the Aboriginal people have been fighting for their rights through protests, strikes and the notorious ‘day of mourning’. However, over the last century the Australian federal government has generated policies which manage and restrained that of the Aboriginal people’s rights, citizenships and general protection. The Australian government policy that has had the most significant impact on indigenous Australians is the assimilation policy. The reasons behind this include the influences that the stolen generation has had on the indigenous Australians, their relegated rights and their entitlement to vote and the impact that the policy has had on the indigenous people of Australia. The assimilation policy was a†¦show more content†¦Their native land was taken from them, and this led to an increase in Aboriginal activism. Protest groups like the Aborigines Progressive Association and the Freedom Rides were formed. It wasn’t until 1962 that the commonwealth electoral act that began in 1918 was amended so that all Indigenous Australian could vote, and only in 1965 were Aboriginals finally granted the entitlement to full wages. (Skwirk, 2007). This impacted them in many ways us they were denied equal right for so long. ‘I want a Little Fair Play if you will be so kind enough to see on my Behalf’ (http://www.abc.net.au/civics/democracy/struggle.htm, 2001). This was from one of the many letters by John Kickett to parliament in his fight for aboriginal rights. The term terra nullius meant a land that belonged to no one, Australia was titled this by Captain Cook in the 18th century and it legally meant that no one could claim rights over the land because no one lived there. However, people were living there, the indigenous people of the country had been living here for many centuries, and once the land was claimed by European settlers the Aboriginal people lost their rights of the land that had been theirs for such an extensiveShow MoreRelatedSince the time of federation the Aboriginal people have been fighting for their rights through800 Words   |  4 Pagescentury the Australian federal government has generated policies which manage and restrained that of the Aboriginal people’s rights, citizenships and general protection. The Australian government policy that has had the most significant impact on indigenous Australians is the assimilation policy. The reasons behind this include the influences that the stolen generation has had on the indigenous Australians, their relegated rights and their entitlement to vote and the impact that the policy has had onRead MoreEssay on Policies Affecting Indigenous Australians1550 Words   |  7 PagesIndigenous Australians have faced many changes to their original life style, with numerous policies being brought in. These policies had an incredible affect on how the indigenous Australians lived. The policies inflicted on the indigenous Australians varied widely and had numerous impacts. The policies of assimilation, protection and integration had mainly negative impacts on the community, causing loss of identity, language and religion. The policies of self-determination and reconciliation, hadRead MoreThe Assimilation Policy ( 1961 )1540 Words   |  7 PagesThe Assimilation policy (1961) has impacted on Indigenous Australians within their physical and mental state and identity present in today’s society. Australia is commonly considered to be free and fair in their culturally diverse societies, but when the Indigenous population is closer looked into, it is clear that from a social and economical view their health needs are disadvantaged compared to non-Indigenous equals. In relation to this, the present Indigenous health is being impacted by disadvantagesRead MoreEssay about Indigenous Health1500 Words   |  6 Pagesâ€Å"The status of Indigenous health in contemporary Australia is a result of historic factors as well as contemporary socio-economic issues† (Hampton Toombs, 2013, p. 1). The poor health position of Indigenous Australians is a contemporary reflection of their historical treatment as Australia’s traditional owners. This treatment has led to Indigenous Australians experiencing social disadvantages, significantly low socio-economic status, dispossession, poverty and powerlessness as a direct resultRead MoreWhich Policy Had the Largest Impact on the Indigenous Australians1018 Words   |  5 Pagesgovernment policy towards indigenous people has had the largest impact on Indigenous Australians? Through research the Assimilation Policy had the largest impact upon Indigenous Australians and the three supporting arguments to prove this are the Aborigines losing their rights to freedom, Aboriginal children being removed from their families, and finally the loss of aboriginality. The Assimilation was a policy set by the government in 1937 and went to till 1964. This policy of Assimilation was setRead MoreThe Changing Nature Of The Policies Introduced By The Australian Governments1248 Words   |  5 PagesThe changing nature of the policies introduced by the Australian Governments towards the Aboriginal Community greatly affected them in many ways. One of the darkest chapters of Australian history was the forced removal of Aboriginal children from their families. This is now known as The Stolen Generation . Between 1910-1970, many Indigenous children were forcibly removed from their families as a result of various government policies. In removing their children, white people stole Aboriginal people’sRead More The Stolen Generation of Aboriginal Decent Essay933 Words   |  4 PagesThe Stolen Generation has left devastating impacts upon the Aboriginal culture and heritage, Australian history and the presence of equality experienced today. The ‘S tolen Generation’ refers to the children of Aboriginal descent being forcefully abducted by government officials of Australia and placed within institutions and catholic orphanages, being forced to assimilate into ‘white society’. These dehumanising acts placed these stolen children to experience desecration of culture, loss of identityRead MoreThe South West Corner Of Wa1042 Words   |  5 Pagestribes. They would also hold ceremonies and significant celebrations there. Both men and women from the Nyungar tribes would have scarification on their back, chest, arms and legs, as these were traditional rites of passage. Unlike most Aboriginal Australians, Nyungars did not perform circumcision or sub-incision on their children. The first European settlements arrived in the area around 1829, and with them the beginning of change and loss for the Nyungar people (Municipal Heritage Inventory, Sept.Read MoreThe Segregation and Assimilation Policies in Relation to the Impact They Had on the Aboriginal Family Lfe2030 Words   |  9 PagesCompare and contrast the segregation and assimilation policies in relation to the impact they had on the Aboriginal family life. Aboriginal family life has been disrupted and forcibly changed over the last two hundred years, as a result of the many segregation and assimilation policies introduced by Australian governments. Often a combination of the two was employed. The policy of segregation has impacted upon Aboriginal family life, for through this policy, Aboriginals were restricted and prohibitedRead MoreHow the Segregation Assimilation Policies Impacted on Aboriginal Fam2083 Words   |  9 PagesCompare and contrast the segregation and assimilation policies in relation to the impact they had on the Aboriginal family life. Aboriginal family life has been disrupted and forcibly changed over the last two hundred years, as a result of the many segregation and assimilation policies introduced by Australian governments. Often a combination of the two was employed. The policy of segregation has impacted upon Aboriginal family life, for through this policy, Aboriginals were restricted and prohibited

Role of Cognition in Counseling Free Essays

ROLE OF COGNITION IN COUNSELING TABLE OF CONTENT. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. We will write a custom essay sample on Role of Cognition in Counseling or any similar topic only for you Order Now 3 Cognitive therapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Cognitive-Behavioral Therapy†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Characteristics of cognitive-behavioral therapy†¦. 5 Virtual Reality Therapy†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Rational Emotive Therapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Transactional ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 conlusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Role of cognition in counseling Introduction Cognitive therapy centers on the belief that our thoughts are influenced by how we feel. There are a number of different cognitive therapies, including Cognitive-Behavioral, Reality, Rational Emotive and Transactional Analysis. Each of these cognitive approaches to counseling can help a client through the counseling process, by providing further understanding of the way our thoughts are sometimes distorted. Cognitive therapy focuses on the present. This means that issues from the past that are influencing current thinking, are acknowledged but not concentrated on. Instead a counselor will work with the client on identifying what is causing distress in present thinking. What links these different forms of cognitive therapy is the way in which the counseling relationship, between a counselor and client, develops. Assertiveness exercises, role-playing and homework are also part of the supportive one-to-one sessions a client will have with a counselor. In this paper will review and analyze the role cognition in counseling. Cognitive therapy Studies have shown that cognitive therapy is an effective treatment for depression. It is comparable in effectiveness to antidepressants and interpersonal therapy or psychodynamic therapy. The combination of cognitive therapy and antidepressants has been shown to be effective in managing severe or chronic depression. Cognitive therapy has also proven beneficial to patients who have only a partial response to antidepressants. There is good evidence that cognitive therapy reduces relapse rates. In addition, some evidence has shown that cognitive therapy is effective in treating adolescent depression. Here are a number of the different cognitive therapies, including Cognitive-Behavioral, virtual Reality, Rational Emotive and Transactional Analysis. Cognitive-Behavioral Therapy This cognitive approach to counseling is based on the belief that learning comes from personal experience. Counseling will focus on a client’s ability to accept behavior, clarify problems and difficulties and understand the reasoning behind the importance of setting goals. With the help of self management training, assertive exercises and role-playing the counselor can help a client work towards goals. Characteristics of cognitive-behavioral therapy Cognitive-behavioral therapy is based on the idea that our thoughts cause our feelings and behaviors, not external things, like people, situations, and vents. The benefit of this fact is that we can change the way we think to feel / act better even if the situation does not change. Cognitive-behavioral therapy is considered among the most rapid in terms of results obtained. The average number of sessions clients receive (across all types of problems and approaches to CBT) is only 16. Other forms of therapy, like psychoanalysis, can take years. What enables CBT to be briefer are its highly instructive nature and the fact that it makes use of homework assignments. CBT is time-limited in that we help clients understand at the very beginning of the therapy process that there will be a point when the formal therapy will end. The ending of the formal therapy is a decision made by the therapist and client. Therefore, CBT is not an open-ended, never-ending process. A sound therapeutic relationship is necessary for effective therapy, but not the focus. Some forms of therapy assume that the main reason people get better in therapy is because of the positive relationship between the therapist and client. Cognitive-behavioral therapists believe it is important to have a good, trusting relationship, but that is not enough. CBT therapists believe that the clients change because they learn how to think differently and they act on that learning. Therefore, CBT therapists focus on teaching rational self-counseling skills. Cognitive-behavioral therapists seek to learn what their clients want out of life (their goals) and then help their clients achieve those goals. The therapist’s role is to listen, teach, and encourage, while the client’s roles is to express concerns, learn, and implement that learning. Not all approaches to CBT emphasize stoicism. Rational Emotive Behavior Therapy, Rational Behavior Therapy, and Rational Living Therapy emphasize aspects of stoicism. Beck’s Cognitive Therapy is not based on stoicism. Cognitive-behavioral therapy does not tell people how they should feel. However, most people seeking therapy do not want to feel they way they have been feeling. The approaches that emphasize stoicism teach the benefits of feeling, at worst, calm when confronted with undesirable situations. They also emphasize the fact that we have our undesirable situations whether we are upset about them or not. If we are upset about our problems, we have two problems — the problem, and our upset about it. Most people want to have the fewest number of problems possible. So when we learn how to more calmly accept a personal problem, not only do we feel better, but we usually put ourselves in a better position to make use of our intelligence, knowledge, energy, and resources to resolve the problem. Cognitive-behavioral therapists want to gain a very good understanding of their clients’ concerns. That’s why they often ask questions. They also encourage their clients to ask questions of themselves, like, â€Å"How do I really know that those people are laughing at me? † â€Å"Could they be laughing about something else? † Cognitive-behavioral therapists have a specific agenda for each session. Specific techniques / concepts are taught during each session. CBT focuses on the client’s goals. We do not tell our clients what their goals â€Å"should† be, or what they â€Å"should† tolerate. We are directive in the sense that we show our clients how to think and behave in ways to obtain what they want. Therefore, CBT therapists do not tell their clients what to do — rather, they teach their clients how to do. CBT is based on the scientifically supported assumption that most emotional and behavioral reactions are learned. Therefore, the goal of therapy is to help clients unlearn their unwanted reactions and to learn a new way of reacting. Therefore, CBT has nothing to do with â€Å"just talking†. People can â€Å"just talk† with anyone. The educational emphasis of CBT has an additional benefit — it leads to long term results. When people understand how and why they are doing well, they know what to do to continue doing well. A central aspect of rational thinking is that it is based on fact. Often, we upset ourselves about things when, in fact, the situation isn’t like we think it is. If we knew that, we would not waste our time upsetting ourselves. Therefore, the inductive method encourages us to look at our thoughts as being hypotheses or guesses that can be questioned and tested. If we find that our hypotheses are incorrect (because we have new information), then we can change our thinking to be in line with how the situation really is. If when you attempted to learn your multiplication tables you spent only one hour per week studying them, you might still be wondering what 5 X 5 equals. You very likely spent a great deal of time at home studying your multiplication tables, maybe with flashcards. The same is the case with psychotherapy. Goal achievement (if obtained) could take a very long time if all a person were only to think about the techniques and topics taught was for one hour per week. That’s why CBT therapists assign reading assignments and encourage their clients to practice the techniques learned. Virtual Reality Therapy This form of therapeutic approach works well in treating fears and phobias. This is because virtual reality therapy (VRT) concentrates on accurately duplicating the distressing situations. Counselors, who use this form of cognitive approach, during counseling sessions, will recreate situations in order to expose the client to what triggers their fear. VRT also works well in treating anxiety disorders. Rational Emotive Therapy Rational Emotive Behavior therapy (REBT) centers on the belief that human beings have a tendency to develop irrational behavior and beliefs. These are the ‘musts’ and ‘shoulds’ that many people fill their lives with, and which influence thought and deed. REBT acknowledges that past and present conditions affect a person’s thinking and utilizes a framework so that the counselor can apply activating events that allow the client to identify beliefs and consequences. Transactional Analysis TA, as Transactional Analysis is also known, is based on the notion that our personality consists of three states of ego – parent, adult and child. During interaction with others one of our ego states will predominate, depending on the situation we find ourselves in. Certain types of behavior are associated with each of the ego roles, and using this form of cognitive approach to counseling allows the client to understand the different ego stages and how they interact with each other. conlusion In conclusion, Cognitive therapy (or cognitive behavioral therapy) helps the client to uncover and alter distortions of thought or perceptions which may be causing or prolonging psychological distress. However, there are key principles that aim counselors with the best tools to provide the kind of supportive guidance that is conducive to creating a positive counseling outcome for their clients. References David, Daniel. , Szentagotal, A. , Eva, K. , Macavei, B. (2005). A synopsis of rational-emotive behavior therapy (REBT): Fundamental and applied research. Journal of Rational Cognitive-Behavioral Therapy Josefowitz, N. , Myran, D. (2005). Towards a person-centered cognitive behavior therapy. Counseling Psychology Quarterly Retrieved January 20, 2006, fromAcademic Search Premier. Kirschenbaum, H. (2004). Carl Rogers’s life and work: An assessment on the 100 How to cite Role of Cognition in Counseling, Papers

Warehouse A Backbone Business Intelligence â€Myassignmenthelp.Com

Question: Discuss About The Warehouse A Backbone Business Intelligence? Answer: Introducation Data warehouse is the process by which the organization Mudrock University will change over its raw information into meaningful data that can be represented in various forms in view of its detailing capacities. It must attain better, aggregated, merged vast volumes of information that is amassed in multidimensional information structure to help multidimensional data form. It perceives the requirement for present as well as future information, yet in addition perceives the requirement for recorded information. It enables a business association to control a lot of information in meaningful form. (Al-Debei, M., M., 2011). The main issue in data warehouse is the data quality which is the integral part to Mudrock University. The data quality must be analyzed before proceeding for data warehouse. By having the knowledge about key dimensions for improving data quality, data warehouse for Mudrock University can be defined effectively. In order to be processable as well as interpretable in a viable and proficient way, information needs to fulfill the value criteria. Various Measurements of information quality normally incorporate accuracy, reliability, importance, consistency, precision, timeliness, understandability, brevity and its usability. The main key measurements which needs to be satisfied are as following: Completeness - This key dimension helps to manage all the accessible essential data. Any important data must not be missing. Consistency: The data which must be arranged in data warehouse must be consistent. Legitimacy: It alludes to the accuracy and sensibility of information and must be fulfilled while arranging data. Accuracy - The accurate data must represent the real world values as inaccurate data can affect operational as well as investigative applications. Integrity -Data must not miss any relationship. If data is not properly linked it can have duplicate records. (Pandey, 2014). Data Security Issue Mudrock University must concentrate on the security challenges while implementing data warehouse. Requires the security framework that guarantees that the entire staff must be able to access data applicable to their own particular division, but IT administration department can access the entire information. The organization's data warehouse centers stores the employee as well as student's personal data. Protection laws may represent the utilization of such individual data. The adherence to these security laws must be actualized in the data warehouse. In spite of database, data distribution center must comprises of many more. The whole condition ranges from the extraction of information from operational framework, exchange of this information to the data distribution center, the dispersion of this information to information marts as well as other expository servers, and at last the moving this information to end-clients. The whole network traverses numerous servers and numerous product items and each segment must be secure. (Oracle White Paper, 2005). Granularity for Data Warehouse Granularity is to check that how much details of the data will be required for future purpose. In the given scenario, Offering_Coordinator, Enrollment will be detailed Fact tables whereas Aggregate Fact tables will be Student, Staff_mamber, Unit. Here, Course, Student, Staff_member, Unit will be Dimensional tables as all the information related to Course, Student, Staff, Unit will be stored in their respective table, but Offering Coordinator will be detailed table as it will store all transactional details regarding Units offered to which Staff member. Aggregate Fact tables can have large number of data whereas number of students, units, staff will be limited. While designing these entities, data warehouse use surrogate key or primary key. For making data base in Third Normal Form, proper relationship and functional dependencies needs to be implemented. A Foreign key will be set that will establish the relationship between aggregate tables and fact tables. The fact tables will record all the information of units offered to staff member, student enrolled in which unit etc. Constraints will signify join relationships between fact and dimension tables with primary key on the dimension tables and foreign keys on the fact tables. Another type of a logical relationship in a dimensional model is a hierarchy which expresses rollup or aggregation relationship within the columns of a dimension table. Also, surrogate keys as well as operational keys will be used in Dimensional tables. (Hobbs, L. Hillson, S., 2005). Star Schema COURSE (CourseCode, Version, CourseName) UNIT (UnitCode, Version, UnitName) UNIT_OFFERING (OfferingNumber, UnitCode, Year, TeachingPeriod) OFFERING_COORDINATOR (StaffID, UnitOfferingNumber) STUDENT (StudentID, StudentName, DateOfBirth) SCHOOL(SchoolCode, SchoolTitle) ENROLMENT (EnrolNumber, StudentID, UnitOfferingNumber, Grade, CourseCode, SchoolCode) STAFF_MEMBER(StaffNumber, StaffName, SchoolCode) References Al-Debei, M., M. (2011). Data Warehouse as a Backbone for Business Intelligence: Issues and Challenges. European Journal of Economics, Finance and Administrative Sciences ISSN 1450-2275 Issue 33 (2011). Pandey, R., K. (2014). Data Quality in Data warehouse: problems and solution. IOSR Journal of Computer Engineering (IOSR-JCE) e-ISSN: 2278-0661, p- ISSN: 2278-8727Volume 16, Issue 1, Ver. IV (Jan. 2014), PP 18-24. Retrieved from - https://www.iosrjournals.org/iosr-jce/papers/Vol16-issue1/Version-4/D016141824.pdf?id=8572 Security and the Data Warehouse. Oracle White Paper (2005). Retrieved from - https://www.oracle.com/technetwork/middleware/bi-foundation/twp-bi-dw-security-10gr1-0405-128087.pdf Hobbs, L. Hillson, S. (2005). Oracle 10g Data Warehousing. Elsevier Digital Press. Retrieved from - https://books.google.co.in/books?id=EzpC7cuOGqUCpg=PA178lpg=PA178dq=appropriate+level+of+granularity+for+your+data+warehousesource=blots=m3hYf39KfQsig=WgwIIez1CBXxv9-ddY9ySJS0w4whl=ensa=Xved=0ahUKEwjgw4LYvL_WAhUeR48KHeLCC-wQ6AEIQTAE#v=onepageq=%20granularity%20f=false